TURNING DATA INTO DECISIONS
Marketing & Analytics Major at Leeds
Work stays focused on breaking things down until they're easy to understand and use.
Care is put into the small things, refining the work until it feels solid and reliable.
Each project is a chance to learn, spot patterns, and build solutions that actually help.
Create work that's clear, helpful, and grounded in real understanding.
Designed a live data platform after finding no tool that consolidated the real-time pricing, volume trends, and portfolio insights I desired. Built with Power Query, VBA, and macro automation.
Tasked with improving an existing influencer marketing approach, our team researched the category, analyzed performance patterns, and identified strategic opportunities.
We developed a clear direction for future influencer efforts and created a practical framework to support decision-making and content planning. We concluded with actionable recommendations to strengthen the overall strategy.
Analyzed large-scale health and climate datasets in Google BigQuery to uncover opportunities and risks, translating findings into data-driven storytelling.
Designed end-to-end Qualtrics surveys for brand perception, product testing, and consumer insight projects. Built all survey logic, flows, screeners, and methodology frameworks used for sampling, concept testing, and qualitative follow-up. Supported branding and product strategy decisions with clean, actionable data.
Played a central role in coordinating our six-person team across pricing, advertising, and R&D decisions, contributing to a top-five finish among 35+ teams.
Open to roles, projects, and creative collaborations
Résumé and references available upon request
